I knew a guy who was one of the world’s foremost authorities on the Soviet military. This man had credentials like no one else: Oxford educated, tons of awards and recognition, and he operated in the very highest circles.
The thing is, he stank. And I mean that literally.
I suppose he had some reason why he never bathed, but he never bathed.
Competition is fierce in many industries, wouldn’t you say? As tough as that competition may be, there’s an even-more-powerful foe to deal with, and it only weighs three pounds.
It’s the brain of your customer.
More specifically, it’s deep within that brain, between the…
I get many different questions from readers of The Six-Figure Second Income. They ask one question far more than any other, and it goes like this:
“Loved your book, but I gotta be honest: I just don’t understand why anyone would pay for information when there are literally billions of pages of free information on the Internet”…